International Business In Focus

Topic: Critically evaluate the supranational strategy of a go with of your choice. TABLE OF CONTENTS I. Summary II. History III. inlet IV. The 4 Ps for GE participation V. gussy up analysis for the GE Company VI. International strategies fall outed by GE Company VII. How can GE Company repair its international strategies VIII. Conclusion IX. proposeation X. Reference I. * Summary This composition describes the international strategies used by General galvanising Company. The intention of the floor is to provide the company with the teaching necessity to modify and gear up on their international marketing strategy. The GE Company is in a flash operating 11 major lines of occupationes equal transportation, consumer finance, commercial finance, restitution and energy. It is also concerned in consumer, healthc be and industrial products, NBC-Universal and innovative materials.

The objectives of this report are: * 4 Ps of the company * SWOT analysis for the company * International strategies used by the company * The importance of international marketing for GE Company * The weakness of the strategies adopted * Recommend necessary action to be taken The reason of this report is to write out the information required for them to improve companys organism in the international market. A SWOT analysis is through with(p) on the company. The information examines the importance of international marketing to GE and a few(prenominal) recommendations to knock into further foreign market. T he recommendations proposed in this report a! re to fully utilize the internal market atmosphere, adopt strategic measures to boost the external marketplace and develop local professionals in the altered regions. * History With operations in the UK since the 1930s, GE has seen speed growth of its business here in new-fashioned years. The company has invested all over £10 billion in UK business through acquisitions since 2002. devil of GEs global headquarters are...If you want to set out a full essay, order it on our website: OrderCustomPaper.com

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