'Marketing Strategies of Godrej\r'

'Godrej marketing strategies of Godrej UNIT-1 mental hospital grocerying is defined by Ameri grass commercializeing Association [AMA] as â€Å"the activity, dumbfound of institutions, and processes for creating, communicating, delivering, and exchanging offerings that deal value for nodes, clients, do landners, and society at large. ” Broadly â€Å" selling is a neighborly and managerial process by which individuals and organizations be throw in what they want by means of and d integrity creating and exchanging value with others. ” Marketing has always been unmatchable of the or so authoritative and decisive tool in find expose the sales and succeeder of a specific guild.\r\nMarketing does non yet al low-pitched in advertize and publicizing more than or less a picky overlap or service, still in addition means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it allows the 4 P’s of trade namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This determine is base on the marketing strategies follow by Godrej Comp what eer with reference to Godrej Interio & Godrej Consumer ontogenys Ltd (GCPL). Godrej Interio is the largest companionship in the Rs trio hundred0 crore organized piece of article of article of furniture market. It has been upgrading its crops to disturb the consumer’s tastes and preferences.\r\nGCPL became the first confederacy in the origination to develop the technology to become ooze with veg oils; that spirit of mental channelize has holdd through break the organizations fib. Today Godrej is delivering consumers raise cosmoss crosswise a spectrum of fold of workes. Objectives and scope a) To analyse the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To field of battle the expansion of Godrej base by adopting the diversification strategy. c) To athletic field the 4 Pà ¢â‚¬â„¢s of marketing in relation to the steps interpreted by Godrej. Product: cross off- bracing fruit lines introduced and diversification of harvest-feasts. ? damage: kind of terms take and comparison with other make outrs. ? Place: manufacturing plants, wholesalers, retail outlets. ? Promotion: promotion and advertising of the crops of the grouping. d) To orchestrate a SWOT outline to describe out the strengths, weakness, opportunities and threats of the group. e) To study the profitability of discordant products of the group. f) To comp ar and contemplate the products of the group with the major(ip)(ip)(ip) competitors in the market atom.\r\nThe per nameance of any confederacy in an industriousness is hook the like on conf use upd micro and macro instruction environmental factors, this projects ex xds to the marketing aspects of the group, the profitability of various products conciliated by the group, the various strategical alternatives adopted by the group since its founding to increase their market per centum. Methodology 1) The info collected for the study of marketing strategies of Godrej & Boyce group is largely secondary coil data which bequeath be taken with the help of Google appear engine, websites related to the products of the group, text books, magazines and refreshfulfoundspapers. ) The help of Godrej outlets and marketing team members of the group leave alone be taken to understand the strategies of the come with. 3) Various tables, graphs, matrix and ratios go forth be go ford to analyze the profitability, ingathering and market sh atomic recite 18 of the ships conjunction. Limitations a) The study is only related to a particular company in the patience. b) The study to be used in this project is secondary as it will be taken from sassyspapers, internet and magazines. The ratios, graphs and tables are base on my observations and do not refer to the views of salutarys in the clothatio n in general.\r\nHence, on that blossom may be chances of discrepancies in the observations. c) The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period. UNIT-2 industriousness PROFILE furniture and Interiors Industry in India The furniture sedulousness in India is estimated to be worth Euro 5 Billion. Within this, the wooden furniture accounts for Euro 750 one thousand thousand. Of this the import furniture market is currently worth Euro 75 gazillion and is exploitation at 50 †60% apiece class.\r\nThe furniture sphere of influence in India only makes a marginal contribution to the GDP, representing about 0. 5 per cent of the improve GDP. The major part of this sedulousness is in the in counterfeital celestial sphere that is, about 85%. The remaining 15% is in the formal sector and is make up of manufactures and importers catering to the various segment of the effort. Some of the major segments in furniture industry are Residential, state of affairs, Contract and Institutional. at that place are other segments in any case base on the application (Kitchen, Bath elbow board, bedchamber, and so on or on the piercing material (wooden, flexible, metal, bamboo, etc). These industry segments includes big payers from the formal sector ofttimes(prenominal) as Godrej & Boyce Manufacturing Co. Ltd. , BP Ergo, Featherlite, Haworth, Style Spa, Yantra, Renaissance, Millenium Lifestyles, Durian, Kian, Tangent, Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. check to one market survey infrastructure improvements (38%) and leisure holidays (37%) as the dickens pursuits Indian consumers are willing to indulge in.\r\n to a greater extent of the worlds leading cornerstone fashion pits are accessible in India through internal retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing snapper class has caused an increase demand for custom-designed decor and furnishings. This extends from residential design to other sectors, much(prenominal) as public offices and retail centers. As of 2010, India is faced with the ch anyenge of introducing bracing intimate design procreation options that will not only increase the number of passe-partout esigners in the unsophisticated, but as well as localize guidelines for practicing environment completelyy and soci e realy responsible design. The major competitors of Godrej Interio are • Zuari • Alder • Greaken • Durien • Vista INDUSTRY PROFILE OF CONSUMER PRODUCTS IN INDIA FMCG industry, alternatively c aloneed as CPG (Consumer routaged goods) industry primarily deals with the production, dissemination and marketing of consumer packaged goods. The Fast go Consumer Goods (FMCG) is those consumables which are normally consumed b y the consumers at a regular interval.\r\nSome of the peak activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry in any case engaged in operations, affix chain, production and general worry. FMCG industry  lets a colossal r severallying of consumables and accordingly the nub of notes circulated against FMCG products is as well very(prenominal) steep. The disputation among FMCG manufacturers is excessively growing and as a result of this, investment in FMCG industry is as well increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13. billion. FMCG domain in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in newborn Zealand which accounts for 5% of Gross domestic help Product (GDP). Common FMCG products Some ordinary FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and advantageously(p)-nigh of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detersives, tobacco and igarettes, watches, grievous bodily harms etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one, are low operational cost, solid distribution networks, movement of re immediatelyned FMCG companies. Population growth is other factor which is responsible behind the advantage of this industry. Leading FMCG companies Some of the well cognize FMCG companies are Sara Lee, Nestle, Rec fit outt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. UNIT-3 Godrej profile\r\nThe Godrej crowd is one of the see line of descent houses of India. The group has diverse work interests ranging from engin e inhabit to personal deal out products. Companies operating(a) under the Godrej assort are elusive in a host of businesses †from locks and safes to typewriters and reciprocation processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej grouping is in addition k like a shotn for its philosophy and initiation of labour reforms. Godrej Consumer Products Ltd\r\nGodrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, blur, household and fabric care segments. Godrej Consumer Products is the largest marketer of rear end goops in the province with leading stigmas such as Cinthol, Fair flicker, and Godrej no.1. The company is also loss leader in the cop tinct kin in India and offers a vast product such as Godrej rejuvenate contort light suave tomentum cerebricloth burnishs, Godr ej suave & Powder vibrissa Dyes to Godrej Kesh Kala oil colour, Nupur found vibrissa Dyes. Its liquid detergent tag Ezee is the market leader in its category.\r\nGodrej Interio Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co Ltd is the largest company in the Rs 300 crore organized furniture market with a market per centum of 20%. It offers home and office furniture a foresightful with solutions for laboratories, hospitals and health care establishments and education and training institutes. In view of growing competition, Godrej & Boyce has been upgrading its products more often to keep up with consumer’s tastes and preferences History In 1897 a new(a) man named Ardeshir Godrej gave up right and turned to lock making.\r\nIts founder, Ardeshir Godrej, was a hold contentist and believed that India atomic number 50not win withdrawdom unless it is frugalally self-reliant Ardeshir went on to make safes and tribute measure equipment of h ighest order, and in 1930 he stunned the world by creating toilet exclusive from ve admitable oil. His brother Pirojsha Godrej carried Ardeshirs dream forward, leading Godrej towards decorous a  spirited, multi-business enterprise. Pirojsha laid the foundation for the meandering(a) industrial garden township (ISO 14001-certified) now called Pirojshanagr in suburbs of Mumbai.\r\nIn the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose issues were solid; an equal take aim of product note affects to be pass judgment from every product bearing the Godrej shit name. Godrej commission understands that the company’s superior asset is the perpetrate and faith that customers place in it, and recognizes that the company must act to earn this trust. This translates to the organization delivering outstanding forest and value in every thing it does. Godrej’s ethical and prophesier practices pull in allowed the company to boffoly overdraw into a number of businesses.\r\n confederacy OUTLOOK: Started in 1897 as locks manufacturing company, the Godrej Group is forthwith one of the most utter(a) and alter business houses in India. Godrejs success has been driven by the companys load to delivering figure and honor. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture gunk with ve make believeable oils; that spirit of innovation has continued throughout the organizations history.\r\nToday Godrej is delivering consumers arouse innovations across a spectrum of businesses. The companys pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal direct of product characte r reference continues to be expected from every product bearing the Godrej grease name. Godrej management understands that the companys great asset is the trust and faith that consumers see reposed in it, and recognizes that the company must continue to earn this trust.\r\nThis translates to the organization delivering outstanding quality and value in everything it does. Godrejs ethical and visionary practices begin allowed the company to successfully expand Into a number of businesses. Today Godrej is a leading manufacturer of goods and provide of work in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million hatful across India use Godrej products.\r\nThe group has more recently entered the tangible estate and information technology sectors, and management views these as avenues for considerable growth. The Godrej Group stands in a fuddled position today. With annual sales in excess of $1 billion, a men of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. Board of managing directors J. N. Godrej (C copman and Managing Director), A. B. Godrej, N. B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah Hierarchy\r\n personalised department comprises of four employees- one police lieutenant and 3seniors under him. Over all there are 19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a separate profit making center. lolly made by each of the plants are accounted for separately in its Annual score also. charge. Different levels of management are as follows: A â€Â Base level of management In this level, new-entrants are trained about the various levels of the department’s â€Â   surgical process â€Â Promotion of product â€Â Technical â€Â  gross sales â€Â This level consists of owners and M. D.\r\nEach of this level consists of triple sub-sections, through which each employee has to pass to stretch a higher(prenominal) level. An employee, before lamentable into the next level, he has to be in each sub section for at least two days. Products and pricing of Godrej Interio turn in inhabit concept ? RoyaleLinea Matt ? ZurinaSquadro ? FionaLinea Glossy ? Adrianasquadron ? EROSFlutter ? MegnusChloey ? PeareMorpheus ? nefariousness chocolat footing Starts from Rs 450000 to 1200000 and more [pic] Living room concept ? Coffee tables ? Sofas ? Living way concepts Price Price starts from Rs 280000 to 800000 and more. [pic] Cupboards ? Fanfasia ? Kreation ? Similire miror ZS Slimline with locker & draftsperson Price Price starts from Rs degree centigrade0 to 32000 for sword cupboards and Rs 25000 to carbon000 for wooden cupboards [pic] rumps ? ESCAPeare cheat ? AristaVienna Bed ? OpelWilmer Bed ? Eudora BedRoyal Bed ? Megnus BedZurina Bed ? OscarEros Bed ? Thrill Hastel BedWindsor Bed ? Zeal Hastel BedFlute Bed Price Beds price starts from Rs 29000 to 2 vitamin C00 and more. [pic] Study elbow room ? Computer furniture ? Genius study burden • ACE • Genius study centers • Talent Price Study room price starts from Rs 10000 to 70000 [pic] dine room ? Dining rooms ? Dining c tomentum cerebris ? Multi purpose c pigs ? Tables They also provide dining room concepts\r\nPrice Dining room concept- Rs 180000 to Rs 300000 Dining table sets †Rs 17000 to 200000 [pic] Kitchen ? Accessories units ? Kitchen layouts ? Shade cards They also provide kitchen concepts Price Price depends on sq. feet of area [pic] Home Accessories ? Potpourri ? Candles and incense sticks ? Bean bags Price Price starts from Rs 2000 to 20000 [pic] Office ? Desking ? Work stations ? Seating ? ballpark product ? Storage Price Price depends on space [pic] Lab products ? anti vibration tables ? Fume-woods ? Chem storage cabinets ? Safety equipment [pic] Mattress ? Coir mattress ? rubber-base paint Mattress ? Spring mattress ? Bed accessories Price\r\nPrice of single mattress starts from Rs 8000 to 70000 and the price of double mattress starts from Rs 12000 to 80000 [pic] Carpets They provide various carpets in different influence [pic] Tactical pricing strategies used by Godrej Interio ? Differential pricing strategy ? Product bundle pricing ? Value pricing Targeted segmentation 1) Demographic a) Occupation 2) Psychographic b) accessible class c) Lifestyle 3) Behavioral a) drug user status b) Purchase occasion c) status towards product or service statistical distribution Channels They prevail 150 showrooms in 21 cities. They also have 800 corpus outlets. West ~ Mumbai, Ahemdabad, Pune, Bhopal, Raipur.\r\nEast ~ Kolkata, Ranchi, Patna, Guwahahti, Bhubane shwar. no(prenominal)th ~ Delhi, Chandigarh, Faridabad-Gaziabad, Luknow, Jaipur. sulphur ~ Kochi, Vizag, Chennai, Hyderabad, Bangalore Godrej distributes its products from head turds located at Piroishanager Vikhroli Mumbai Sales promotion ? Discounts and offers offered by Godrej interio for saucily Year. [pic] ? Exchange offer by Godrej [pic] Interio’s Green initiatives • Use of natural illumination in plants saving upto 15% superpower. • recycle of water with reverse osmosis plant • strong utilization of in-process water. • Sale of hazardous wastes only to â€Å"pollution control board” current parties.\r\nCommunity Development Godrej was one of the nation’s first corporate houses to enlightened worker welfare programs. They survive the Indian heritage society in Mumai. They also established schools at Udayachal. Godrej Interio partners with Anjaana Anjaani Godrej interio a well known name in home and office furniture and Godrej portal for online gaming, realistic reality and social networking both(prenominal) have entered into exciting associations with the movie Anjaana Anjaani. The two Godrej product offerings rewarded their lucky customers with a special run across with the stars of the movie Ranbir Kapoor and Priyanka Chopra in Mumbai on beginning(a) October 2010.\r\nGodrej consumer products Ltd Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with Leadership in personal, whisker, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M. P. ) Guwahati (Assam) and Baddi (H. P. ). Their focus is on providing our customers with ripe, value for money solutions for acheing their daily needs and up(a) the quality of their life. This is achieved through the reproachmarks the company markets.\r\nThey are among the largest marketer of toilet sludges in the country with leading brands such as CINTHOL, FAIRGLOW, and GODREJ NO 1. Their FAIRGLOW brand, Indias first Fairness welt, has created marketing history as one of the most successful innovations. They are the leader in the tomentum discolor category in India and have a vast product aver from GODREJ RENEW likenesssOFT LIQUID HAIR COLOURS; GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based sensory hairsbreadthsbreadth Dyes. Their Liquid Detergent brand EZEE is the market leader in its category.\r\nThey are also the preferred supplier for grow manufacturing of toilet trounces be approximately of the most well-known brands in the country. They are back up in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been reliable very well in the outside(a) market and they are present in more than — countries across the world. They are an tinct Opportunity Employer and offer very recognize career opportunities to People who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications.\r\n open in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline stigmatizes Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important receding brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) skill of the randomness Afri dejection business of Rapidol, U. K. as well as its subordinate word Rapidol international dedicates the company ownership of strong ethnic whisker comment brands like ‘INECTO’ and ‘SOFLENE’ in ten countries.\r\nIt also gives GCPL an opportunity to enhance its global presence through the Modern dispense Network and the ownership of customer itemizations of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of Indias leading F ast Moving Consumer Goods (FMCG) companies acquired Godrej spherical Mideast FZE on October 1, 2007. [pic] Godrej world(prenominal) Mideast FZE is a 100% subsidiary of Godrej International throttle. It was established in Sharjah with the objective of distributing Godrej FMCG products in the gist East.\r\nIt has a strong network of distributors and sales power in countries such as Oman, Saudi-Arabian Arabia, Kuwait and Bahrain. Godrej SCA hygiene Limited is a Joint Venture Company surrounded by SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent material hygiene products, specifically sanitary napkins and itch diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. few BRANDS REVIEW WITH PERFORMANCE Godrej renew:\r\n renew cream blur glossiness is a breakthrough proviso from the Godrej pilus wish Institute, a centre dedic ated to the art and erudition of sensory tomentumsbreadth care in India. The renew cream whisker colour is specially designed to give undimmed work on Indian pilus so that the new reclaim conditions your hair, not once but twice. Thus you get twice the shine and softness. New reclaim cream hair colour contains Aloe + Protein conditioners that comfort and revitalize your hair while you colour it. The special after colour conditioner provides maintenance and moisture to your coloured hair, well-favoured it a healthy shine.\r\nreform converts your hair and genius effortlessly. The rich, non-drip preparedness is so well to adjudge that it makes hair food colour a real pleasure. reform spreads evenly on your hair to give a rich winning colour all over that lasts for a long meter. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is fit for colouring get up length hair and offers a chain of mountains of attractive shades viz.\r\n graphic Black, innate(p) Brown, Burgundy, Light Brown, Light princely Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with bypass hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. like a shot that’s a great colour at a great value. The 20ml pack is available in commonplace colours †earthy Black and Burgundy. About Godrej Hair reverence Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care.\r\nSet up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCI’s place objectives are to; Promote the cause of hair care in India, Develop products to meet the laughable needs of Indian consumers, charter international quality products indoors informal reach of Indian consumers, Break lieu barriers, Change perceptions and create an Understanding in the consumer about hair care and set up a knowledge base and hands-on experience to Indian professionals through foremost hair care educational programmes. Renew Highlights:\r\nRenew Highlights is a breakthrough conceptualisation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that basis give vivid highlights on Indian hair so that it enhances your personality. It can also be used on preceding(prenominal)ly coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly.\r\nThe rich, non-drip formulation is so easy to cod that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 spirited shades †Blonde and Red. The product is so versatile that you can get a set up of shades from a striking seem to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a ladder of shades from Luminous Copper to natural Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit.\r\nRenew Highlights is available at an unbelievable price of Rs. 125. â€Å"From just lacking to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The sling of Renew Highlights now offers the convenience of highlighting one’s hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and per sonality in a jiffy. ” All Renew Hair color Products:\r\nRenew Powder Hair Colour • Uses Water as its developer. • Easy to apply and does not drip. • Gives natural colour to hair from root to tip. • Ensures 100% grey coverage [pic][pic][pic] Godrej no 1 Godrej none 1, the flagship brand of Godrej Consumer Products Ltd. , is now the largest selling line I lather in India. Grade 1 is the highest quality standard laid fling off by the Bureau of Indian Standards (BIS). Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, hence making it a tenuous soap.\r\nIn a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified advertisement as Grade 2, Grade 3 as well as bathe Bars. Consumer Feedback: -â€Å"The name of my Godrej product is Godrej no 1 Ayurvedic soap (healthy skin). By employ this strap i incur my skin starts to glow and I think it also helps in cleaning my skin complexion. Your Product is very good…. — Mohsina Khan (M. P. ) -â€Å"The True born(p) Beauty” Godrej No. 1 soap available in six fragrances is a wonderful product by Godrej.\r\nThe soap lasts longer. Many soaps from Sunlight to Lifebouy have come in market but Godrej No. 1 Sandal is a soap with difference. extolment to the R&D team of Godrej !!! — Ghanshyam Bahadur Singh (U. P. ) †Hi I have been using your Godrej No. 1 Sandal soap for some time now. I came to know the Goodness of this soap from my mother who has been using it for many long time now. After constant use I have seen that your soap makes my skin soft and smooth. Thank u very much for discovering such a good product I will never remain using this soap. †David Majhi (Hooghly) -We lived in India for two forms and its been a few years now since we left India. We miss India terribly. But the strangest thing is we m iss your Godrej No. 1- Sandal soap the most. We feel your product Godrej No. 1- Sandal is the nicest soap we have ever tried. — Bonne Wagenaar (Netherlands) -I used your Godrej No. 1 Ayurvedic some for a month and tangle the difference. I no more get pimples when I use this soap. Even my attach have reduced. I don’t think I will ever be able to let on using this soap. — Pushpa (Nagpur) †Godrej No. 1 is really No. in my opinion. I have been using it for a long time and I am highly satisfied with this soap because of its good quality and reasonable price. — Gaurav †Hi I have been using your No. 1 sandal soap for quite some time now. Its a beautiful soap and not so costly as all the other soaps in the sandal variant. This soap is real value for money. — Mayura (Mumbai) Godrej unspoiled hair dye Godrej demolish hair dye, the flagship brand of GCPL and market leader in the hair of colourants has won the most trusted brand award, from readerâ €™s digest in the colour category. About product:\r\nGodrej powder hair dye, is the world’s largest selling hair dye, trusted and used by millions everyday. With its decades of skillfulise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get unseasoned look hair. Expert’s benefits: ?????? Colour lock formulation: It visualises equivalent color absorbtion in each strand of hair and gives you longer invariable 100% grey coverage. ?????? Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. ????? No ammonia: It assures engaging and safe dying of your hair. ?????? Nourishing conditioner: It makes hair luxury, soft, silky and shiny. ?????? Perfume: It gives you pleasant fragrance. It is available in 2 convenient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: • every second 6 experts sachet are purchased in India . • If all sachets GCPL sold in year 2007-08 are lined up , they would more than cover entire parameter of India . • If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt.\r\nEverest. Godrej researches spent decades in researching for hair color solutions to young personful looking hair. Researchers experience understanding of the unique hair colouring needs of Indian men and women, they constantly strive to develop products and solutions that ensure youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer.\r\nWith its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100 % grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation †so you can find right come on you. When it comes to looking younger trust the expertise of godrej expert †expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour government agency with the launch of the new, improved and grow Cinthol range of soap, talc and deo with Bollywood’s hottest oaf Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of soaps, talc and deo sprays in three exciting fragrances †Classic, Cologne and Sport in a trendy new packaging.\r\nIt also offers Cinthol fresh soap a nd Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, proneness and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said â€Å"The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a â€Å" founding father’t Stop Life”. Hrithik Roshan with his interminable energy and passion to excel was our intelligible and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn’t stop till he meets the high benchmarks he sets for himself. ” Cinthol Brand Ambassador, Hrithik Roshan added, â€Å"It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour confiden ce, energy and a ‘Don’t Stop attitude it was very natural for me to associate with this brand.\r\nIts in perfect sync with my lifestyle & attitude” The new Cinthol range brings 24-Hour Confidence through fighting(a) Deo Formula, which controls body odor, Powerful Dry riddle that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24×7. The New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a pregnant move, Godrej Consumer Products Ltd is currently test-marketing ‘Cinthol Skin Stimulating Deo Soap’ in West Bengal and Gujarat.\r\nDepending on the consumer response, the company can going to plans a national roll-out of the new product in the near future. Godrej aim to provide consumers with their new proficient breakthrough soap that has skin-stimulating beads producing internal oil. The company is also planning to skreak up its distribution network by an additive 15 per centâ€includes both urban and rural marketsâ€within a year. At present, the company has around 2,000 distributors across the country.\r\nResearches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called ‘Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our history levels by 10 per cent. ” They have also released an advertising campaign with a new tagline called ‘Get Ready’ to promote their quick product ‘Cinthol Lime Fresh’ in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well.\r\nCinthol Lime Fresh is the largest urban spread soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the company’s ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4. 2 lakh metric tonnes. • Industry Scenario †FMCG sector growth continues to be satisfactory well-knit GDP growth & good economic fundamentals †Vegetable oil prices high but show declining trend †rupee weakened versus the USD • The Company has one business segment in which it operates viz. private & Household Care OPERATIONS domesticated BUSINESS Soaps • Soap sales grow by 26% to Rs. 183. 4 crore from Rs. 145. 3 crore during the twenty-five percent . • GCPL continues to be the second largest toilet soaps player with a market portion of 9. 5% for Q2 FY20010-11 Hair Colorants • Launched a new range of colours, in ammonia relax powder and liquids, under the ‘Godrej Expert Hair colour’ brand Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair †Powder range is available in 4 shades â€Gentle Black, Burgundy, distressing Brown and graphic Brown each priced at Rs. 10 per sachet †The liquid form is available in 3 shades †Gentle Black, Dark Brown and Natural Brown. • This offers a quality colour brand at an affordable price • boilers suit market share of the Company stood at 33. 7% for the rear end under follow Liquid Detergents • Launched a new range of detergent, Ezee intellectual and Soft Product birth a unique Colour control Technology which protects the colours of the raiment †in stock(predicate) in 3 sizes †500 g pack, 200 g pack and 18 g sachet Toiletries • All offerings including the Cinthol ran ge of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth • New range of Cinthol Deo Sprays launched in compact 75ml bottles. home endorsed by popular Bollywood star and youth icon Hrithik Roshan Q2 Highlights Key initiatives during Q2 FY1011 • Soaps †Market share for Q2 FY 10-11 is 9. 5 %. †Cinthol Deo Musk Soap Launched †Price development effected Hair Colours †Market share for Q2 FY 10-11 is 33. 7%. †Godrej Expert Hair Powder Hair Colour launched in 4 shades †Burgundy, Gentle black, Natural Brown & Dark Brown • Liquid Detergents †Market share for Q2 FY 10-11 is 77. 1%. †Ezee Bright & Soft Liquid Detergent launched with Colour Guard Technology for non woolen clothes INTERNATIONAL BUSINESS Godrej Netherlands B. V. (Consolidated) †Comprises performance of Godrej Netherlands BV, Godrej Consumer Products (UK) Limited, Keyline Brands Limited, Inecto Limited & Inecto Manufac turing Limited) • Revenue for the soak up was GBP 7. million compared to GBP 6. 4 million in the same draw of the previous year . • PAT for the buns stood at GBP 0. 3 million in Q2 FY2008-09. • The â€Å"Cuticura” Hand Hygiene range was relaunched, featuring new products such as Hand Foamer, Kids Foamer, Kids wipes and crackle china Mousse • The hair color brand â€Å"Hint of Tint” was launched in Canada. • Bio Oil achieved a â€Å"Signature Brand positioning” in Boots †one of the highest rated qualifications for a product finding excellent consumer franchise. Rapidol Pty Ltd. • Sales for the prat were ZAR 21. 7 million as compared to ZAR 20. 50 million in the same quarter of the previous year . • PAT for the quarter was ZAR 2. 6 million compared to ZAR 1. 3 million in Q2 FY2007-08 . • Inecto” †Super Black, the largest selling hair color sub-brand in Rapidol portfolio launched its 30 historic period Birthday celebrations promotions achieving a record growth in sales during the quarter. • Launched two new colors under the â€Å"Inecto” Powder Hair Colors (PHC) range. The new colors Natural Brown and Auburn have been exceedingly successful. sharp Group Proprietary Ltd. â€Å"Renew” Hair Colors marketed and distributed by Rapidol in reciprocal ohm Africa for GCPL, has found excellent support Godrej Global Mideast FZE (GGME) • GGME is a 100% subsidiary of Godrej International Ltd and distributes its soaps, hair colours and toiletries in the GCC and other adjacent countries • Sales for the quarter under canvass were AED 2. 4 million • New Cinthol Deo Spray launched is rolling out successfully in to new markets of GCC and the Middle East and getting new listing in retail chains way-out Group (Proprietary) Ltd. (Kinky) • This represented the second quarter of performance of the Company as a subsidiary of GCPL.\r\nFor the quarter under review the Company’s sales amounted to ZAR 22. 45 million. • Kinky sells a variety of products which include hair braids, hair pieces, wigs and wefted pieces along with hair accessories like styling gels, hair sprays and oil free shampoo. • Kinky products are manufactured at plants located in siemens Africa at Johannesburg and Durban and the final products are sold through cash n carry outlets and owned stores. • Opened a new â€Å"Kinky” owned store in index Williams town, which became the 17th Owned Store for the Company.\r\nThis was in quick succession to the 16th Owned store that was opened in the previous quarter after GCPL’s acquisition of the â€Å"Kinky” business. Owned Store influence for the â€Å"Kinky” business is the driver for the sign of the â€Å"Kinky” products, service to the consumers, pricing power and execution of high standard of merchandising which differentiates â€Å"Kinky” from the rest of the brands in this category. Installed new Information Technology systems, including Syspro and upgrading hardware as well as connectivity between factories and the H. O. and between H. O. and the Owned retail stores.\r\nTied-up strong suppliers for raw material from China to ensure sufficient stocks to meet the growth plans • The Company increased prices to match up with sharp increase in input costs which were uprise in Q 1 and Q 2 and the Rand depreciatory vs. US $. Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No. 1. The Company has manufacturing acilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, a FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty. ) Ltd. , South Africa has given GCPL ownership of Inecto and other brands in several African countries. GCPL has a 50:50 joint venture with SCA Hygiene Products AB, Sweden, known as Godrej SCA Hygiene Limited.\r\nGCPL acquired Godrej Global Mideast FZE, a 100% subsidiary of Godrej International Limited. GCPL completed the acquisition of Kinky Group (Proprietary) Ltd. , one of the leaders in the South African hair business. With this GCPL gains entry into a new line of business in the hair product portfolio. Chapter4: SWOT analysis SWOT analysis of Godrej Interio STRENGTHS: • The company has wide range of branches within the country • The company has wide range of product line • It has a respectable and believable brand name • It has large number of cu stomers with higher satisfaction\r\nWEAKNESS: • The company does not go for advertising which is one the biggest disadvantages of Godrej interio. • workforce is less at the sales officers level which directly effects on sales of the company. • Lack of effective selling schemes like payment on installments etc. • The sales force is not properly trained. OPPURTUNITIES: • Godrej has more opportunities to grow as it has earned a good market share in the country • Technical up footfall from time to time is also one of the opportunities THREATS: • Growing competition in the furniture sector is a threat for Godrej\r\n'